According to a press release from the major comic book publisher, the New 52 relaunch has set records and shown the company has experienced its best sales number in over two decades. While the relaunch has drawn praise and scorn from readers all over the world, it is clear that DC Comics has achieved what they were looking to do in the short term at the very least. With over 5 million comics sold in the six weeks of the relaunch, the publisher is claiming the exercise a success.
“We are thrilled by the overwhelmingly positive response from retailers, fans and the creative community to DC Comics — The New 52,” said DC Entertainment President Diane Nelson. “This was a bold publishing initiative that is reinvigorating and growing the industry and medium we love.”
“We did more than just change Superman’s costume and renumber the entire line. We took a huge risk and it’s paying off,” said Jim Lee, DC Entertainment Co-Publisher and artist of Justice League. “Comic book retailers are seeing returning fans and as well as new readers flock to their stores.”
This relaunch also marked the first time that one of the major comic publishers made their entire ongoing line available online the same day as the print versions were released. While no exact numbers were given, the press release claims that performance of digital comics has greatly outperformed their expectations and has yet to affect sales of physical comics.
“Our digital sales have been better than we could have imagined and we are pleased that these sales are additive to traditional publishing sales in the comic book stores,” said John Rood, Executive Vice President of Sales, Marketing and Business Development. “We’re not migrating readers from print to digital. We’re adding more new readers into the mix.”