The future is when?

The big thing in technology is the claim that a device or service will “completely change” the way you do something. This is especially true when it comes to consumable media such as movies, books, etc. Every year it seems like an iThis or Pro that is coming out promising huge changes in the way we operate as a society. But the fact of the matter is that they never do.

Now stay with me here… There have been some huge breakthroughs in terms of distribution, but when it comes to the actual experience, very few things have changed. To give you a little bit of an idea of my current mindset, here is a video featuring comic creator Mark Waid speaking on how he approaches digital comics on his website Thrillbent. The video is about 20 minutes long, so if you want to watch the full thing be prepared for that…

I figure I should get to the point I’m trying to make though. Think back on the history of websites. Now the knee jerk reaction is to think we’ve come a long way, but really think hard. Besides making the internet more visually appealing, what have we really done to change the way you consume your media? Most webpages can be printed out on paper and have the same content or impact for the reader. I know some of you are thinking “what about video and audio content?” Sure, it’s there… but most of it is the digital equivalent to pasting a picture on a high school science report. It’s there, it might add some context to the discussion, but it doesn’t change the way you read the story.

That’s just a few thoughts I had. I really have no answers as to how to change it or make the world more interactive. If I did, I would be working for Google or some other web company.

Say something... I dare you.